Facebook’s Mark Zuckerberg Finds Self on Receiving End of Fake Video -Wall Street Journal
"Facebook Inc. is getting its own taste of video fakery less than two weeks after the company was slammed by U.S. House Speaker Nancy Pelosi for declining to take down a doctored video of her.
An altered video of Facebook CEO Mark Zuckerberg has surfaced on the company's Instagram app, where he appears to question his company's data practices. In the video, created by Israeli advertising agency Canny AI, Mr. Zuckerberg's mouth and voice are manipulated to show the CEO briefly discussing Facebook's power in a negative tone. 'Imagine this for a second: One man, with total control of billions of people's stolen data, all their secrets, their lives, their futures,' the altered Zuckerberg says above a fake caption that states Facebook is 'increasing transparency on ads.' The video, which was posted four days ago and seeks to mimic Zuckerberg’s voice, had amassed more than 6,000 views as of Tuesday night. While only seconds long, the video could be one of many to come that confront Facebook's content policy and revive questions about how companies that control content online should handle misinformation....The videos deploy a technology known as 'deepfakes,' which use machine-learning software to re-engineer people's mouths and voices in videos. Facebook, YouTube and other purveyors of user content are facing a constant barrage of digital fakery that is undermining the trust in their platforms."