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Swiss America



An Introduction to Swiss America - call toll-free: 800-289-2646 -

20160310121514CRS Craig R. Smith founded Swiss America Trading Corp. in 1982 out of a bedroom in his Phoenix, Arizona home with $50.00. It has since grown into one of the largest and most respected firms in the industry known for its dedication to consumer education. Our motto: “In serving, we lead.

Mr. Smith is a frequent guest on Fox News Your World with Neil Cavuto discussing economic news and trends. He has written eight books discussing geopolitics, economics, precious metals and has discussed them on thousands of radio and TV programs over the last quarter century.

Swiss America has always been committed to a free market worldview, which offers Americans a breath of fresh air amid today’s 'big government' socialistic worldview. We believe a revival of self-government and free market principles is vital in helping rebuild the American economy and offer an alternative to Progressivism’s 'cradle-to-grave' government dependence.

Why Owning Physical Gold is Vital

Swiss America believes physical gold ownership provides a solid financial foundation, no matter what happens in the economy. Gold should be held primarily as wealth insurance. Asset growth and privacy are also important, but they are secondary to safety.

What's behind the love affair with the oldest form of money on earth; which was reignited following the turn of the new millennium? There are a plethora of factors driving gold prices higher today.

The gold bulls first came out of their bearish hibernation between 2003-04, when gold prices topped $400 an ounce. A decade ago Swiss America documented over 35 respected financial experts who all agreed gold prices were headed above $2,000 an ounce.

Since then, many of the world's most respected analysts, economists and financial pundits have jumped to embrace gold, despite the denigration by economists who still believe in the archaic philosophy of John Maynard Keynes, who consider gold as a “barbarous relic” of the last century.

Nothing could be farther from the truth! "In this new era of globalization, gold’s role as a single, unifying force of value is perhaps more critical than ever before. Gold continues to be the foremost physical asset in an interconnected, electronic marketplace desperately in need of fundamental and intrinsic worth," writes Mr. Smith.

The Gold Thought Leaders

Over the last three decades Swiss America has gradually earned its role as a Gold Thought Leader. Mr. Smith’s original mission statement was; “Preparedness, Stewardship and Restoration.” His passion has been to build a national firm, a solid team who understands their primary mission is to protect assets from a declining U.S. dollar and inspire a renaissance in The American Dream.brokers

20160310121745As the go-to gold experts, we don’t shy away from the tough questions about market valuations, the deficit or America’s financial health. Nor do we side-step the larger issues of trust in government and confidence in fiscal policy; since both directly impact economic outlook and investor optimism. Our insightful articles, blogs, white papers, research reports and videos are designed to inform and enlighten so that anyone with money to protect or a retirement account to secure can make the most educated decision possible about how to safeguard their money.

At Swiss America, we’re passionate about gold ownership because we believe gold is a fundamental and essential store of value. Its historical role as a safe haven is indisputable, and today it is still the “ultimate global money” with a track record of performance, stability and liquidity.

Frankly, we’re less interested in what we can sell you, than what we can tell you. You can count on us to keep you apprised of emerging financial data and real-time economic trends to help you monitor all the moving parts that impact your money in an ever changing world.

The rise of the Internet has been both a blessing and a curse for inexperienced gold and coin shoppers. Searching for a reputable gold dealer can be confusing as consumers wade through a mixture of hard-to-understand information, disinformation and half truths. Sadly the 21st century gold rush has also attracted a new breed of gold scams, which potential consumers must also be prepared for.

According to Mr. Smith, "There are scores of ways unethical gold dealers are scamming the public today including; over-pricing coins, over-promising performance, risky IRA home delivery schemes, over-selling the product and long or even non-delivery of the product after payment is made."

To help protect consumers Mr. Smith has assembled a short list of guidelines entitled 6 Vital Steps to Avoid Gold Coin Fraud.

Getting Started With Swiss America

Once the decision has been made to put yourself and family on a personal gold standard, the details are handled with a Swiss America representative, who will present their recommendations and your best options, based on your needs and goals. Upon transfer of funds, the gold coins chosen are then “locked-in” at the prevailing market price and shipped to you via registered, insured U.S. mail.

After your coins arrive, you can track the performance of your portfolio online at You may also call your representative toll-free at 1-800-289-2646 to request a periodic portfolio evaluation. If and when you decide to liquidate, simply forward your coin(s) to Swiss America via registered insured mail, we will liquidate your coin(s) and your funds will be sent to you promptly. Open an Account

Considering how important financial readiness is today, don’t settle for anything less than the best. Swiss America is The Gold Standard. We are committed to helping you prepare for what’s coming next.

Swiss America Products

Gold, Silver & Platinum Bullion Coins

Platinum, Gold, Silver Bullion CoinsSwiss America offers an array of U.S. and foreign gold, silver and platinum bullion coins. Popular U.S. coins include gold and silver American Eagles and the new gold American Buffalo coins. Swiss America also sell coins from many, many other countries. Bullion coins are minted by the millions annually and are usually available in one-ounce, half-ounce, quarter-ounce, and tenth-ounce weights. Bullion coins offer a solid, precious metal hedge from financial uncertainty and instant liquidity worldwide. (Read more on the history of gold, silver & platinum bullion)




Numismatic U.S. Coins

Investment Grade Gold CoinsNumismatic is defined as "the study and/or collecting of rare coins, medals, and related objects." Generic Numismatics refer to the most popular common-date investment- grade coins, such as the $20 Liberty, $20 Saint Gaudens gold coins and famous Morgan Silver Dollars. Investment-grade coins (graded Mint-State 62 and above) are traded daily worldwide based on their scarcity, independently certified condition and market demand, thus meeting all of the qualifications for both investors and collectors. Numismatic coins are 100% private and considered one of the few "non-reportable" assets remaining. (Read more about Numismatics)




Rare Gold Coins

raregoldcoinsRare U.S. numismatic coins are true American treasures, highly sought after worldwide because very few coins from the 18th, 19th, and early 20th century have survived in such pristine condition (Uncirculated or Proof mirror-finish). U.S. rare coins have historically outperformed bullion coins because of their very limited supply and ever growing demand. Dr. Ray Lombra's Congressional Study documented that a diversified portfolio of U.S. rare coins had a 14.3% per-year growth rate over a 25-year period (1973-1998). (Read more about Numismatics)





Precious Metal IRAs

Precious Metals IRARetirement Plans That Shine! Did you know the U.S. Government has allowed Americans to place certain types of U.S. gold and silver coins into retirement plans since 1986? It's true! Own precious metals now with no out-of-pocket cost! Save on taxes by rolling over your retirement plan into U.S. gold coins! We can help you transfer paper assets into gold with no tax penalties or new contributions, by converting an existing IRA or other retirement fund into a "Self-Directed Precious Metal IRA". (Read more about Precious Metal IRAs)